MIND OF SADOU
Humor. Charcoal disks are placed at the base of the seat. They serve as fodder for conversation, even if just for a few moments. Whether they come in conversation is always a matter of chance. At NAITO, we always want to be provocative.
Humor. A sense of presence that accomplishes each and every role.This stone lantern is a feature used to add an accent to the garden. And even though it just a single feature, it's an essential part of the integral whole. In our products as well, each and every component has its own role, and the existential value of each is heightened when the final product takes shape.
Consideration.The rituals of the tea ceremony embody many examples of consideration for guests. They form the basis for fostering persons considerate of others not just in the tea ceremony, but in accomplishing their daily work as well, for an enterprise is the people it comprises.
Customer first.Our policies include the concept that the customer comes first. We want for you to find beauty even in a simple shaft of light. Everything we do is linked to imparting excitement to you, and we are committed to accomplishing this in even the smallest measures of consideration for the customer.
Preparation.This is where the preparations and cleanup for ceremonial tea take place, as well as being an important area of preparations for ensuring the best ambience and experience for the guests. The efforts made here, just as in our product-making, are tied to the caliber of the preparations and plans.
Items of excellence.This implement of the tea ceremony is used to whisk the powdered green tea. As the server commits to offering the tastiest tea possible, and begins by adding hot water to the powdered tea while picturing expressions of the guests as they savor the end result, this tool is used to blend the tea evenly and whisk it into the ideal state. This all mirrors our commitment to offering you the ideal products.
Words of address. A tea ceremony includes three traditional phrases of address 'Please excuse me for going first.' 'The tea is excellent.' 'Thank you for the tea.' 'Each phrase represents and conveys consideration and courtesy for the person addressed. We want to foster capable workers who understand the importance and meaning of these words, and use them freely in their day-to-day tasks as well.